Deriving insights from your data to support profitable decisions.
Frontline connects your revenue and cost data into one view — true profit by product, channel, and customer, reviewed with you by a Fractional Chief Analytics Officer.
Most software companies provide tools. Most consultants provide advice. We provide both — the infrastructure to see what's happening and the guidance to decide what to do next.
Half the picture isn't a picture.
Most analytics tools show you what sold — not what it cost to sell it. Frontline puts your cost data next to your revenue data, line by line: cost of goods, freight, fulfillment, ad spend, platform fees. That's how you see true profitability by product, channel, and customer — and how reporting turns into strategy.
$680.5K in June — two channels, one blended margin.
Amazon drove 64% of revenue and returned 25.2% contribution margin. DTC drove 36% and returned 44.8%. The result: two channels producing nearly identical margin dollars — $109.7K versus $109.8K — off wildly different revenue. Channel mix, not sales volume, is what's setting the blended margin here.
Shifting volume toward DTC is worth more than it looks. Even at 15% off, a DTC order still returns roughly 35% contribution margin — meaningfully ahead of Amazon at full price. The question worth modeling isn't whether to discount, it's how much promotional room DTC has before it stops being the better channel.
Peak Performance Supply Co. — a modeled example, not a client result.
- Revenue
- $680.5K
- Contribution profit
- $219.5K
- Blended margin
- 32.3%
All of your data, one view, one partner.
Connect
Consolidate
Review
Decide
A Fractional Chief Analytics Officer, built on one system.
No-Touch is the portal on its own — software, not a partnership. Every tier above it includes a Quarterly Performance Review (QPR): a 75-minute working session to recalibrate the KPIs that will drive the next quarter of your business. The tier you choose sets how often we meet in between — monthly, biweekly, or weekly Performance Huddles.
No-Touch
Self-serve access to your branded performance portal, refreshed daily. No meetings, no QPR.
Baseline
The Quarterly Performance Review, plus everything every client gets.
Operator
Adds a monthly Performance Huddle.
Growth
Adds biweekly Performance Huddles.
Executive
Adds weekly Performance Huddles — plus one-off requests handled directly, no scoping paperwork.
- A dedicated Fractional Chief Analytics Officer who knows your business — not a support queue
- A Quarterly Performance Review, 1x per quarter
- Unlimited access to your branded performance portal
- Your data refreshed daily
- After every QPR: agreed actions, named owners, and recalibrated targets in writing
- Somewhere to think out loud — bring a promotion, a price change, or a reorder decision to your QPR or Huddle and we'll work through it together
- Every dollar in matched to every dollar out — true cost economics by product, channel, and customer
Ad hoc analysis beyond your cadence is scoped through a simple statement of work — except for Executive clients, where one-off requests are simply handled.
What changes for you.
You get one complete, readable view of the whole business — and a dedicated Fractional CAO who helps you act on it. These are the shifts our clients feel first.
- 01You see the whole business in one place — sales, marketing, operations, fulfillment, and cost — in views built to be read and acted on, not decoded.
- 02You understand your true cost economics: what each product, channel, and customer actually earns after everything is counted.
- 03You have someone to think out loud with — work through a promotion, a price change, or a reorder before you commit, not after.
- 04You know how decisions move the financials, and how the financials should shape the next decision.
Built for active lifestyle brands.
Active lifestyle brands are companies whose products support movement, health, and everyday physical capability. It's defined by the role of the product in someone's life — not by a single category. These brands operate across multiple channels — ecommerce, advertising, email, subscriptions — and the data behind them is rarely in one place.
We work best with product brands at $1M+ in annual revenue who are ready to run the business on numbers.
Find out what your numbers have been trying to tell you.
A Performance Diagnostic is a working session, not a sales pitch. You'll leave with at least one thing you didn't know about your business.