Make decisions from numbers you trust.
We connect your sales, marketing, fulfillment, and cost data into one system, then work alongside you as your embedded FP&A partner to turn it into decisions you can stand behind.
Storefront, ad platforms, fulfillment, inventory, accounting, and the spreadsheets you still run on. We consolidate it from the original sources, so nothing has to be re-keyed, re-platformed, or re-learned by your team.
Your tools stay exactly where they are.
Signs you've outgrown spreadsheets and gut feel.
You set prices by watching what competitors do.
Product cost lives in one spreadsheet, shipping in another, and sales in your store, and nobody has joined them.
You can see what sold, but not what each product actually earned after ads, shipping, fees, returns, and discounts.
Before a big decision, someone spends days pulling numbers together, and you still aren't sure which source to trust.
If one or more sound like you, a Discovery Call is worth 30 minutes.
What you have after 90 days.
One source of truth.
Your sales, marketing, fulfillment, and cost data in one system, kept accurate by us, so you stop reconciling spreadsheets.
KPIs you track.
A short list of KPIs you will monitor daily, selected with you in your first two weeks focusing on the areas in your business that need the most help.
A tool for your biggest problem.
A dashboard or tool built around your most pressing question, such as pricing, shipping costs, or marketing efficiency, live within 30 days after we have access to your data.
Timelines depend on how quickly we get access to your systems.
How it works.
Discovery Call.
30 minutes. We learn about your business and tell you honestly whether we're a fit.
Performance Diagnostic.
Within 14 days of signing. A working session in the details of your business: we find which areas need the closest look and set the KPIs you'll track.
Build.
Your first tool is live within 30 days. We connect your systems, consolidate your data, and build around your biggest pain point. In parallel, we build out the other views of your portal, starting with a business overview, so you see the whole business and not only your first problem.
Review and decide.
Every quarter, plus Performance Huddles at the pace you choose. We review what moved and why, decide what to change, and adjust your KPIs based on business performance and trends.
Software shows you numbers. We sit inside your decisions.
A dashboard can't tell you which number to trust or what to do next. As your embedded FP&A partner, we own the data, keep it accurate, and work through the calls with you, so your decisions tie back to profit. We also build decision models: automated business tools, built on your one source of truth, that suggest the next move from your historical data and the assumptions you enter.
Where we usually start.
Which products are actually making you money?
Not just what sold. What it cost to make, ship, and sell, line by line.
Where is your pricing leaving money on the table?
See how much room you really have to move price before it hurts.
Which ad dollars are doing real work?
Separate the spend that drives sales from the spend that just looks busy.
What will inventory cost you before it happens?
Catch stockouts and overstock early, while you can still do something about it.
Your data lives everywhere. We bring it home.
Sales, marketing, operations and cost data from the tools you already run, in one system.
- Shopify
- Amazon
- Klaviyo
- Meta Ads
- Google Ads
- Google Analytics
- QuickBooks
- Stripe
- ShipStation
- Google Sheets
Is your tool on the list?
Type the name of something you use, like your shipping, inventory, or accounting tool. We'll tell you if we can connect it.
Don't see yours?
Tell us what you run. If it has an API or lets you export data, we can usually connect it, and we scope any custom build with you up front.
All product names are trademarks of their respective owners and are shown to indicate data compatibility only. Frontline Performance Analytics is not affiliated with, sponsored by, or endorsed by these companies.
An example of a decision model we build. It uses your historical data and the assumptions you set to suggest which products to discount and which to hold.
Peak Performance Supply Co. is a modeled brand with illustrative assumptions, not a client result.
You want to run a sale. Which products should actually go on it?
Say you want to discount five men's styles, because they are going out of season or you just want to move more units. A lower price brings in more buyers. It also shrinks the profit on every sale and usually needs more marketing. Move the slider to see which products still pay off.
Trail Shorts
- Units per month
- 1,200 to 2,050
- Revenue
- +$22.0K
- Extra marketing
- -$3.0K
- Profit after all of it
- +$2.0K
Needs +63% units to break even. Expects +71%.
Everyday Tee
- Units per month
- 2,000 to 3,736
- Revenue
- +$34.6K
- Extra marketing
- -$4.0K
- Profit after all of it
- +$6.3K
Needs +64% units to break even. Expects +87%.
Performance Hoodie
- Units per month
- 500 to 611
- Revenue
- -$0.9K
- Extra marketing
- -$1.5K
- Profit after all of it
- -$6.9K
Less revenue and less profit.
Running Tights
- Units per month
- 700 to 1,209
- Revenue
- +$18.7K
- Extra marketing
- -$2.3K
- Profit after all of it
- +$0.6K
Needs +69% units to break even. Expects +73%.
Trail Jacket
- Units per month
- 160 to 312
- Revenue
- +$10.8K
- Extra marketing
- -$2.0K
- Profit after all of it
- -$0.0K
More revenue, less profit. Needs +96% units to break even, expects +95%.
Why the shorts are a close call
Take the Trail Shorts at $50 going to $40. Each pair now earns $20 instead of $30, so you need about +63% more units just to match last month's profit once the extra marketing is paid. The model expects +71%, so the cut clears the bar by roughly 100 units a month. Without the marketing bill it would look like an easy win, which is how a sale can look great and still disappoint.
Work with us at the pace that fits.
Every partnership starts with the same foundation and includes a Quarterly Performance Review, a 75-minute working session where we review performance and adjust your KPIs based on business performance and trends. Your tier sets how often we meet in between. Contact us for pricing.
Baseline
The Quarterly Performance Review, plus everything every client gets.
Operator
Adds a monthly Performance Huddle.
Executive
Adds biweekly or weekly Performance Huddles, and free access to every premium tool.
Let's see if Frontline is a fit.
A Discovery Call is a 30-minute conversation about your business. It's a conversation, not a sales pitch, and if we're not the right fit, we'll say so.